When it comes to your company’s website, few things have as much influence on your site traffic than its presence (or lack thereof) on the first results pages of the top search engines. This handpicked selection of search engine optimization tips and tricks will help you to get your name near the top of the list.
If you have to delete or move an article, leave a 301 redirect in it’s place. A 404 page is like a stop sign to a search engine, instructing it to remove the page (and it’s SERP) from their listings. A 301 redirect will instead transfer the SERP to whichever page it links to.
When working on search engine optimization, you must place appropriate keywords throughout every part of your site. Keywords must be in your titles, content, image names, and URLs. The page header and the title tags are the two most crucially important places to place your keywords. Be careful, however, putting too many keywords on your site will get your site labeled as spam.
Be aware of the density of the keywords on every page of your website, especially your home page. Many people make the mistake of keyword jamming, trying to fit as many keywords onto a page as possible. It can actually lower your page rankings. Instead focus on getting three to five percent of the total amount of your copy on any given page as keywords. This will help your rankings, make your pages more readable and get more of your site’s individual pages ranked by the search engines.
Create a great resource section to attract visitors and search engines to your site. A well-planned resource section makes your site look professional. It also gives you the appearance of being in a position of authority regarding your chosen subject matter. Keeping the resources updated and uncluttered is also important.
Try using Adwords in connection with geo-targeting. This can help you see how visitors from different areas all over the world affect your rankings. Global figure conversion can questionable, but Adwords does give you a bit of insight as to how well you are doing in other countries.
Canada and the United Kingdom have a slew of directories that list web sites that are based in those countries. If it is possible, you should try and get an additional business address that is based in one of those countries. This would greatly increase your online presence.
Find people to link to your website. Not only does linking to other people help improve your search rankings, but having other people link to you helps a well. So find some popular sites similar to yours and find out about exchanging links. Not only will it help your SEO ranking, but you’ll also get traffic from that site as well.
Instead of overlooking the power of search engines, your business should take full advantage of relevancy and online equity that can be increased through SEO practices. By choosing to follow the advice in this article, you will be better prepared to take the necessary actions needed to place your site at the beginning of search results pages.