Trying to boost our online income is something that all of us who work online have in common wouldn’t you agree? The thing is that many internet marketers, affiliate marketers or whatever profession (fill in the blank), is that they want more money online, but they just don’t know how to go about doing it effectively because they don’t have a list of useful skills to learn.
Here is some food for thought. A long time ago, a genius came up with a money making formula that really put things into perspective for many aspiring business owners. It goes like this: Traffic + Conversion = Income.
In other words, you need traffic which is your audience who is looking at what you have to offer with cash in hand. The conversion part comes in with your product or service and how you entice them to buy what you have to offer. Lastly, once the process is complete, you will be in the income stage with cash in hand, and your customer happy with what they’ve received in exchange. This is the entire process. That being said, doesn’t it make sense that in order to boost your online income that you would focus on improving areas of this formula? No brainer, and with that, here are a few, useful skills to learn that will boost your online income, dramatically.
Search Engine Optimization
Search engine optimization is a very unique way of driving traffic to any product and/or service that you are trying to offer. This works out perfectly to boost your online income, because it serves as a free way that you can get more targeted visitors and potential customers looking at what you have to offer. This is a double-edged sword. Although it requires some work, it is free, and it will boost your customer base, so it is a win win!
On the opposite side of the spectrum, Facebook Ads, YouTube Ads, Google Ads or any type of paid advertising for that matter may suffice depending on the preference of the user. The difference, besides the obvious which is monetary, paid advertising is much faster and is much more easier to scale to higher amounts. Paid advertising takes a learning curve, because if not done right, it can cost you a lot of money. However, if you know your way around them and have experience, they can be extremely lucrative and will serve as a great way to boost your online income.
Copywriting deals more with the ad copy of your product and/or service and more specifically, the conversion portion of the formula that we described earlier. At the end of the day, we are sales people. We try to entice people to buy what it is that we have to offer. The better we can do this, the more money we can put in our pocket. As from the legend copywriter Gary Halbert, he recommends the A.I.D.A formula for writing ad copy. Get your customer’s Attention, get them Interested, build Desire, and lastly, entice them to take Action.
Conclusion: Useful Skills To Learn That Will Boost Your Online Income!
In conclusion, these are a few of the most useful skills to learn that will tremendously boost your online income. Notice that we only focused on skills that relate to generating traffic or converting traffic, because besides having a great product that is in demand, you only have to focus on generating traffic and converting that traffic into income to be able to make money online in the first place. However, the rate at which you repeat that process and how effectively you can do these skills are in direct correlation to your income and the heights that you want to take it to.