Video Email Marketing – Short And To The Point
Hey, everyone who is trying to make money online knows the saying, “the money is in the list”. To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages.
An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche.
Once they sign up you can then send them email messages, complete with videos, that will teach them a skill, or teach them how to expand on an existing skill. Doing that will really create a high perceived value.
Here are a couple tips to help you get the most out of all your video marketing efforts:
1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial, or intriguing and will make them want to know the answer.
2. The next step is to answer the age old question of potential customers: what’s in it for me? Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit and why should they buy it?
3. The next thing you have to do is let them know why they should trust you or care what you have to say. What ‘credentials’ do you have?
4. Another thing you have to do, and it may sound mean, is to find your prospects pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with the relief to that pain.
If you are selling a dog training guide, for example, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave.
Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that and they will be able to take their well behaved dog with them anywhere.
See how you ‘play on their emotions’? You remind them of their pain, using emotional words and thoughts, then you offer them a solution.
Creating a compelling video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes’ and you will make more sales as your list grows.